GIFTED HANDS

A behavioral change campaign.

WSP needed a communication agency/firm to develop a communication campaign that was aimed at preventing the spread of diarrhoeal diseases by teaching the audience to was their hands at the four major junctures; before eating, before feeding the baby, after visiting the latrine and after cleaning the baby’s bottom.

Circular blue safety badge showing hands being washed with the words “Hands to be proud of”
Black-and-white close-up of an elephant facing forward with ears spread wide against a dark background
Laptop screen showing a webpage with a red bowl of fruit and a spoon on a dark background